The instant celeb effect: Haaland, Rosé cause Vietnamese pho shops' popularity to skyrocket

Dec 15, 2025 - 20:00
The instant celeb effect: Haaland, Rosé cause Vietnamese pho shops' popularity to skyrocket
In the U.K., France and South Korea, pho restaurants have achieved instant fame after being featured in music videos, football stars'’ photos and TV dramas.

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